How can video production help on your ecommerce website? The importance of enticing images is well known when selling your products anywhere from ebay to your high-end ecommerce site.  Your customers online are unable to come into your store and touch the your goods so pictures are the only way to enhance your goods beyond the textual description.  Or are they? Due to high speed Internet connections and the continued shift towards web video a new way to sell your products online is through a good promotional video. More...

A long tail keyword is a three or four word phrase that is very specific to the item you are selling. They are geared at driving targeted traffic to a specific location. To understand a little better let's say that you are selling palm trees. Now when developing your content or advertisement you may think that using a keyword like trees would be a good idea, because after all a palm is a type of tree. The problem then becomes first the amount of competition you will have for that keyword, there are about 161 million results for the keyword tree in a Google search. More...

Now that you have your online store you need the ability to charge your customers for the goods they purchase.  While it is possible to have customers send you a check or money order, at which time you would release their goods, the more traditional method of online commerce involves setting up some type of merchant account which processes customer's credit cards and then puts the money in your bank account. What is a merchant account you ask?  A merchant account is any company (often a bank or other financial institution) who processes credit cards on behalf of a merchant (you).  Most of the large American banks such as Bank of America, Chase, etc. have merchant services while other companies specialize in merchant services and don't have other banking facilities such as branches, ATMs and traditional checking and savings accounts.  Merchant accounts apply to your online store; however, this is the same type of merchant account you may have for your in-store credit card terminal. More...

So you're ready to start selling your products online.  Where do you begin?  Analyzing your business' goals is the most important step when making the leap to e-commerce.  Today there are hundreds of ways to sell online, the simplest being E-bay and the most complex being a full-blown custom built shopping cart solution.  Most small businesses benefit from something in the middle.  Integrating a pre-built shopping cart solution is the most cost-effective professional way to achieve your e-commerce goals.  This generally involves a web developer designing a web site for you that will allow shopping cart software to be installed behind the scenes and sell your products.  Some solutions go as far as offering you prebuilt templates with their shopping cart software allowing you to start selling your products "right out of the box".  The problem with these solutions is they are often very costly and involve significant monthly fees - convenience often costs money.More...