Video on the internet has become the hottest craze of today. It is
estimated that the word “Video” is searched 20,000 times per day on
search engines, and this doesn't account for the direct traffic that
sites like Google Video and Youtube receive. In fact, according to the
Alexa ranking Youtube is the third most visited website on the entire
world wide web, behind only Google and Yahoo. While this certainly
says a lot about what people spend their time doing online, it should
also get you thinking about how you can use video to increase your
website’s traffic and promote your business...
In my experiences I have created promotional videos for companies to be
used online. Sometimes these videos reside on their own pages, but
often they are used as design elements and are mixed in right on the
homepage, such as on this website - http://www.jsdny.com.
While the video doesn't launch right away, it has prime placement on
the homepage. Users would rather watch something and listen to your
message, rather than have to read some boring paragraph of text, which
delivers the same message. I happen to know that many JSDNY customers
made comments to the owner about how much they loved the video on the
website, which probably led to the sales conversion of those customers.
Well, it's video, it must cost a lot to produce. WRONG! The video
tagged above was made using a library of stock footage, and music. The
voiceover was actually the only recording that was done to make that
video. The rest of the production time was spent behind the editing
board. A video like that significantly reduces the cost to a business
owner - No actors are needed, there is no on location shoot, and
editing time is significantly reduced because of it.
The other benefit to the business owner is cross platform delivery of
your video. Once your video is finished you can not only use the video
on your website, but also post the video on Youtube and have it playing
on a television in your office lobby. You are basically taking the
cost of your web video and dividing it by 3. There are more uses as
well. You could burn your video onto a DVD and send it out as a
mailing to keep your customers informed.
Regardless of how you deliver your message visit the Video Production section of our website to see how you can benefit from a professional and effective corporate video.
Jason