Its been a long time since I hit the recording studio, but with the awesome help of Aryeh Kunstler of Roar Recording and Shy Clyman with Wut|YeMedia, we were able to make this video come together in the 90+ degree heat, 47 stories up in the air in

N

ew York City. Check out the video and if you want to feed a starving artist you can buy the song for .99 on iTunes :)

buy it on iTunes – http://itunes.apple.com/us/album/you-found-me/id538932691?i=538932711&uo=4

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As the first official birthday since the new site has been up, I figured Id throw something quick up here. Its been an amazing year, and my hope for more of the same in the next 365 days. There’s been a lot brewing around here between our NFL wor

k, event work, and everything else. Here’s something a little off the beat and path that we did at the beginning of this month. Its an engagement video from an engagement shoot we did in central park with Jenna and Rafi who will be getting married on March 25, 2011. Enjoy!!

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Gigabytes of the Mind

Sep 7, 2011

This post probably has less to do with filmmaking and more to do with the inner tech-geek within us all. Here at Expressions we go through hard drives like air. We often get asked how much space the weddings and other events we shoot take up on

our hard drives. The answer is anywhere from approximately 110GB – 250GB of raw video files. Commercially, 2TB drives are the most cost effective solution, which means that after music and render files we can’t fit more than 8 events or so on a drive.

Here was the random thought I came up with today… How many gigabytes of data do we hold in our mind? A wedding is a 6 – 12 hour event (for us at least). The mind of the camera needs an 1/8th of a hard drive to store all that data in HD. But we see in a much greater field of view than a camera lens. We go through our days going from place to place, and while we may forget many if not most of our interactions, how many of life’s moments can we recall in great data – in full HD, 2K, or dare I say beautiful RED RAW 4k.

The point is while we view our computers as great powerful machines, when you put things into perspective, the human mind is a far more powerful tool than any hard drive money can be. Feel free to ponder :)
~J

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This blog is more or less dedicated to work that I do, but I had an amazing experience last week that I wanted to share with everybody down in Hollywood Studios at Disney World. I have some upcoming interviews and wanted to test out some lighting

schemes, and wanted to chronicle the experience, since we weren’t allowed to use video cameras, so this was the perfect opportunity. Im not going to write too much about the show because it’s described blow-by-blow in the video. Needless to say I won my preliminary show, it was an amazing time and I want to thank my wife, Rebecca, for taking pictures, and both her and my son, Benny, for sitting through two hours of AI when while Benny was supposed to be enjoying the last day of his birthday trip. Here’s the video. There are more still shots inside the post so be show to click on “read more”


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So for those who recently started following this blog, a little bit of background. In January of 2009, I went back to NYU to get a masters degree in sport business (yes that means I am highly educated in sports). The idea was to get a strong background in sports business and then use my media and production background to leverage a career in sports media. What I could have never bargained for was the opportunity to lay the groundwork, shoot, produce and edit Be Your Own Fan TV, season 1.


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Welcome to the site. If you’re even reading this I thank you and hope you’ll follow along the journey. 2011 is a transitional year for me and a very important one in my cinema career. I have a lot going on which I plan on posting throughout the next couple weeks and i hope you enjoy.

For now I think it’s fitting to show some pictures for the photo shoot that made this site and a little BTS video from the shoot. A huge thanks to Brian Berkowitz from Expressions for photographing me.

Jason Aron Photo Shoot

Jason Aron Photo Shoot

Jason Aron Photo Shoot


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